01
Market & Category Intelligence
Remove guesswork. Quantify opportunity before investing.
Before any capital is deployed or strategy is scaled, Kerith delivers a clear, evidence-based picture of the market. We size the opportunity, map the competitive landscape, and identify where genuine white space exists. This is intelligence that informs decisions, not data that fills decks.
- Market sizing (TAM / SAM / SOM)
- Competitive landscape mapping
- Channel strategy (retail, distributor, direct, hybrid)
- Customer segmentation and buyer logic analysis
- KVI / Pareto SKU analysis
- Pricing corridor analysis
- White space identification
- New market entry feasibility studies
→ Clear view of where to play and what is worth pursuing.
02
Product & Offer Architecture
Turn capability into compelling commercial structure.
Having strong products is not enough. The commercial architecture around those products determines whether they win in market. Kerith designs the portfolio logic, pricing structure, and offer hierarchy that transforms product capability into commercial momentum.
- Product portfolio rationalization
- SKU strategy (core, growth, experimental)
- Pack and format strategy
- Value ladder design (Good–Better–Best)
- Margin engineering and pricing strategy
- Packaging positioning logic
- Retail-readiness assessments
- Innovation launch frameworks
→ A structured offer that makes commercial sense and protects margin.
03
Go-To-Market Systems
Build the engine that drives predictable growth.
A product without a route to market is a product without revenue. Kerith designs go-to-market systems that create predictable, repeatable growth — defining where to enter, how to enter, what to sell through which channel, and how to build sell-through velocity over time. We support both domestic expansion and foreign market entry, formalizing fragmented channel strategies and building the commercial infrastructure required to compete. For new geographies, we develop market-specific digital marketing programs, web infrastructure, and content frameworks that enable channel partners and accelerate demand. Every channel decision, marketing asset, and sales structure is anchored to a defined commercial objective.
- Channel entry strategy
- Distributor strategy
- Sales structure alignment
- Trade marketing frameworks
- Retail pitch deck development
- Sell-in and sell-through models
- Promotional guardrails
- Launch roadmaps and KPI dashboards
- Digital marketing
- Web development
- Content marketing
→ A repeatable system for acquiring and scaling revenue.
04
Commercial Operations Optimization
Align internal structure with growth ambition.
Strategy that cannot be executed is not strategy — it is documentation. Kerith ensures the internal commercial operations of your business are aligned with your growth ambition. We map, redesign, and optimize the processes, frameworks, and cadences that either enable or obstruct commercial performance.
- Commercial process mapping
- Forecasting and inventory logic alignment
- Contribution margin modeling
- Pricing governance systems
- Cross-functional alignment workshops
- Sales and marketing role clarity design
- Meeting cadence structuring
→ Reduced friction. Faster decision-making. Cleaner execution.
05
Strategic Acceleration Engagements
Senior-level commercial thinking without full-time overhead.
Some organizations need senior commercial leadership but are not yet at the stage where a full-time executive hire is justified. Kerith provides fractional Chief Commercial Officer and Head of Product engagement that embeds senior strategic capability directly into the leadership team — at a fraction of the permanent cost.
- Fractional Chief Commercial Officer
- Fractional Head of Product
- Launch program leadership
- Board-level growth advisory
- 90-day transformation sprints
- Investor-ready commercial storytelling
→ Executive-level growth direction without permanent salary cost.
06
Retail & Channel Entry Programs
Structured entry into new retail or channel environments.
Entering big box retail, regional chains, e-commerce marketplaces, or contractor supply networks requires a different kind of preparation. Kerith's Retail and Channel Entry Program provides the strategic and operational readiness framework to ensure you enter new channels with the margin protection, velocity model, and buyer-ready materials required to succeed.
- Retail readiness audit
- Packaging and compliance mapping
- Margin simulation
- Buyer pitch development
- Launch and velocity tracking model
→ Structured, margin-protected entry into new retail and channel environments.
