// The Engagement Model
Structured engagements. Predictable outcomes.
Kerith operates through three commercial engagement formats. Each is designed to meet organizations at a different stage of commercial clarity and growth readiness. Every engagement begins with diagnosis and ends with a deliverable that can be executed.
Diagnostic Engagement
4–6 weeks
The Diagnostic Engagement is for organizations that need clarity before committing to a broader growth strategy. Kerith conducts a structured commercial diagnostic across your portfolio, channel, pricing, and go-to-market structure. The output is a Market and Portfolio Clarity Report — a documented, prioritized map of where your commercial architecture is working, where it is not, and where the highest-value opportunities lie.
What You Receive
Market and Portfolio Clarity Report — a structured diagnostic and opportunity map.
Best For
Organizations experiencing plateau or misalignment who need an objective commercial assessment before committing to a growth plan.
Architecture Build
8–16 weeks
The Architecture Build is a full commercial strategy engagement. Kerith works alongside your leadership team to design the complete commercial architecture — from portfolio structure and pricing logic through to channel strategy, go-to-market sequencing, and organizational alignment. The output is a Structured Growth Blueprint that becomes the operating playbook for the next 12–24 months.
What You Receive
Structured Growth Blueprint — a complete commercial architecture and 12–24 month growth playbook.
Best For
Growing manufacturers or distributors who need a structured commercial foundation built before the next phase of scale.
Embedded Growth Partner
6–12 months (ongoing)
The Embedded Growth Partner model is Kerith's most comprehensive engagement. It places fractional commercial leadership directly inside your organization on an ongoing basis. Kerith acts as your Chief Commercial Officer or Head of Product — embedded in your leadership rhythm, your decision-making process, and your growth execution — without the full-time overhead.
What You Receive
Fractional commercial leadership embedded in your organization — strategic direction, execution oversight, and ongoing commercial guidance.
Best For
Companies scaling beyond instinct who need senior commercial leadership but are not at the stage to justify a full-time executive hire.
// The Investment
Structured for commercial ROI, not overhead.
Kerith engagements are structured to deliver measurable commercial clarity and growth enablement. Every engagement begins with a Foundation Phase to ensure the right strategic context before execution begins. Ongoing retainers are then structured around the depth and scope of the commercial work required.
Foundation Phase
Enablement
Growth Execution
Enterprise Scale / Embedded Leadership